Jay-Z has launched a new record label.
The '99 Problems’ rapper has set up Star Roc, a 50/50 partnership between his company Roc Nation and Norwegian songwriting and production duo Stargate.
The label will be based at the hip-hop star’s Rock The Mic studio in New York.
Artists on the label will be developed via a 360 deal, similar to the one Jay signed earlier this year with Live Nation, where the label will receive a portion of everything from album sales to merchandise from their signings.
The venture will also have a music publishing division.
Stargate have previously worked with Jay-Z’s wife Beyonce Knowles and 'Umbrella’ singer Rihanna.
Jay-Z is currently gearing up to release 'The Blueprint 3’, his 11th and final album for his current label Island/ Def Jam, who he stepped down as president of last December.
Earlier this year, the rapper signed a reputed $150 million deal with Live Nation.a
Jay-Z - who joins Madonna and U2 at the company - secured financing for Roc Nation, while Live Nation acquired the rights to his recordings, merchandise and tours for the next 10 years. The deal also reportedly included financing for a label, music publishing, talent consultations and management services.

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